md2document
Use case

A client proposal you can write in an hour

The Proposal template gives you executive summary, scope, deliverables table and pricing - already structured. Replace the placeholders and ship.

Elia Kuratli
By Elia Kuratli
·4 min read
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What the Proposal template ships with

  • Cover page (rule variant) with title, subtitle, recipient and sender.
  • Table of contents generated from H1 / H2 / H3.
  • Numbered headings - your client can reference 2.3 or 3.1 by section number in an email.
  • Deliverables table with auto-numeric column alignment.
  • Pricing block in a single bold line - no clutter.
  • Page numbers bottom-centre on every body page.
  • Footer text slot for "Confidential" or a draft tag.

Five steps

  1. Open the converter.
  2. Pick the Proposal template.
  3. Edit the cover fields: title, subtitle, "Created for", "Created by", version, author. The cover renders live.
  4. Replace the placeholder content. Keep the section order: Executive Summary → Background → Approach → Deliverables → Pricing → Next Steps. That sequence is what most clients expect.
  5. Pick a design - balandir for engineering / consulting, aplle for design / product agencies,rcrport for legal or finance. Export PDF. Send.

What separates a good proposal PDF from a bad one

Three things. A cover page that reads like a cover, not the opening paragraph of the executive summary. A deliverables table the client can scan in fifteen seconds. A pricing block that does not require the reader to add anything in their head.

The Proposal template is built around those three. Save the configuration to a JSON file once you have it tuned for your studio - the next proposal is a load-and-edit, not a from-scratch.

Pricing table - the part that decides

Use a Markdown table. The converter auto-right-aligns numeric columns; turn on Bold last row for the table in the sidebar to render the Total row with bold + a thin rule above. The standard pricing-sheet treatment, without you fighting alignment.

Common questions

Do clients open the PDF on phones?

Often, yes. Pick the centered cover layout - it scales down better than side-bar or block. Keep the executive summary on page 2 above the fold (under ten lines).

Should I include pricing in the proposal PDF?

Yes if the project is fixed-scope. A clear price next to a clear scope is what gets a yes. If pricing depends on discovery, do a separate quote - see the Markdown quote guide.

How long should a proposal be?

Under twelve pages for most B2B engagements. Reader attention drops fast after page eight; the executive summary plus the deliverables table do more work than another five pages of context.

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